《新媒体传播与网络营销》公开课圆满结束！

<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">12月14日，新安人才网企业管理咨询中心特邀讲师刘老师开展了《新媒体传播与网络营销》公开课，来自多家企业的管理人员、新媒体营销人员参与了本次课程的学习。<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;"> <p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">从广告的角度来看，传统媒体包括五大类：报刊、杂志、电视、广播和户外媒体，与之对应的新兴媒体，被统称为“新媒体”。<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;"> <p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">新媒体在信息传播上具有一些独特的优势，也必然面临新问题。在互联网营销的下半场，新媒体营销需要努力的方向是什么？<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;"> <p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">通过对产品发布的关注和讨论，网络用户通过发表言论形成了舆论圈子，并在一定程度上促使某些具有现实意义的措施和举动因网络舆论而产生。但由于缺乏统一的组织和监督约束，网络广告在营销过程中也产生了一定的消极作用和负面影响，其走向往往会脱离发布者的控制，那么如何进行快速反应和强制干预，达到预期的传播目标，这就需要企业能准确把握现时代消费者的心理，正确引导舆论。<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;"> <p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">在“人人都是自媒体”的时代，信息爆炸并且鱼龙混杂，网络营销面临着巨大的机遇和风险，正如刘老师所说“口碑”变成了企业打造品牌形象最重要的部分，如何快速处理负面信息，如何利用舆论打造一个受消费者喜爱的品牌形象，让企业快速“融网”跟上传播潮流，解决服务营销团队社交媒体时代的瓶颈，这些都是本次公开课重点讨论的话题。<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;"> <p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">刘老师课程设计新颖，专业表现力强，语言表述极富逻辑性，涉猎知识宽泛，实战案例解析到位，原创应用案例多；善于利用视频配合教学，课堂生动活泼，互动性好。 <p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;"> 通过一天课程的探讨学习，学员们充分掌握了新媒体时代网络营销的六大方式：<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">1、现象与变局：传统市场发生深刻变化，消费者行为习惯转移，全渠道服务营销的O2O时代来临。通过学习要树立用户体验至上的互联网思维模式，构建服务运营体系内容和流程。<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">2、系统与手段：创建O2O服务的平台，全面重构新时代企业会员营销的模式。<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">3、连接模式：通过微信公众账号、微商城进行会员连接，提供服务、营销与管理的方法与手段。<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">4、社群系统：通过微信群的打造，建立企业会员强关系的方法与手段。<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">5、口碑系统：通过服务业态调整、惊喜营销、增值服务，打造会员好口碑的方法与手段，掌握搜索入口、内容营销、事件传播的应用。<p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; line-height: 1.75em; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; font-style: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; overflow-wrap: break-word;">6、积分系统：通过积分进行会员开源，通过活动实施激活会员活力的方法与手段，提升O2O服务运营的黏性。<span style="text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; font-style: normal; font-weight: 400; word-spacing: 0px; float: none; display: inline !important; white-space: normal; orphans: 2; widows: 2; background-color: rgb(255, 255, 255); font-variant-ligatures: normal; font-variant-caps: normal; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;">2018年新安精品公开课在多次调研客户需求的基础上进行了全面改版，课程内容既保留经典，有引入创新，分别有四大模块构成-人才管理系列、营销管理系列、领导力进阶系列。每个模块内部课程科学组合，以达到最佳效果！新安也不断会有新的高质量课程为大家呈现，期待您的继续关注！

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