陈春花：企业持续增长的来源是什么？

<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">对于每一家企业来说，如何实现可持续增长都是一个极大的挑战。经历20多年规模上的飞速发展，面临数字化时代带来的价值重构，很多企业开始面临增长的困境：一方面规模的提升不再是具有吸引力的方向，很多企业陷入规模不经济的状态；另一方面，更多的企业陷入增长停滞的状态，找不到增长的方向和方式。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">如果说以往的增长是基于市场增长的原因，那么今天出现这些问题就是很正常的，因为市场自然增长会出现饱和，依赖于此带来的增长就会有停滞的时候。只有建立在核心业务基础上的增长才能带来企业的持续增长。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">有核心业务基础的企业必须具备以下特征：<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <blockquote style="margin: 1em 0px; padding: 4px 0px 0px 10px; text-align: justify; color: rgba(0, 0, 0, 0.498); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; white-space: normal; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-source-title="" data-content-utf8-length="52" data-author-name="" data-url="" data-type="2"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">1.市场份额优先；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">2.盈利能力较强；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">3.具有较强的抗竞争能力；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">4.能提高企业综合能力，有稳固的财务基础。</section></section></blockquote><p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">这四个特征是很多企业和研究学者公认的，但是要具备这四个特征并非易事。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">从市场份额领先的角度看，需要企业有能力理解市场，理解顾客的价值。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">从盈利能力的角度看，需要企业具有提升附加价值的能力，具有满足顾客需求的独特能力。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">从具有抗竞争能力的角度来看，则需要企业能够离开竞争，重新定义产品、顾客与价值。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">而要具有一个稳定的财务结构，使综合能力突出，对企业的要求就更高了，需要企业整个系统有能力实现所有的市场想法。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">虽然这四个特征分别从四个角度来界定企业核心业务基础的能力，但是如果归结到一个基本点上，我们不难看出，就是价值增长；换句话说，企业持续增长的来源就是企业的价值增长。<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"><span style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(145, 109, 172); font-size: 18px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">1<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"><span style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(145, 109, 172); font-size: 18px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">企业价值增长是<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"><span style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(145, 109, 172); font-size: 18px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">全球领先企业关注的问题<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">一直以来，都有人认为行业分朝阳产业和夕阳产业，也有人会认为行业分传统行业和现代行业，但我从来不同意这样的分类。借用科尔尼的研究成果，从全世界范围内看，在任何行业——即使是在所谓的夕阳产业，优秀企业也能成功地获得价值增长。 <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">进入什么行业、处在什么行业并不是关键，关键是企业自身能否找到自己的价值增长模式。虽然这些数据稍显陈旧，但只想给大家一个角度来思考。优秀企业总是能够超越行业平均发展水平，任何行业都有企业能够达到优秀，这正是价值增长模式这一核心要素的差距使然。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">如果继续探究下去，会发现这些企业的领导者们在进行战略规划时是基于对价值增长的明确需求的。他们坚持关注以下几个问题：<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <blockquote style="margin: 1em 0px; padding: 4px 0px 0px 10px; text-align: justify; color: rgba(0, 0, 0, 0.498); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; white-space: normal; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-source-title="" data-content-utf8-length="159" data-author-name="" data-url="" data-type="2"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">1.因为市场的成熟度增加，必须找到和回答什么是增长的驱动因素。<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">2.因为全球竞争的开始，必须清晰地知道在哪里竞争和如何竞争。<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">3.因为产业合并的不断加剧和更为广泛，必须知道自己需要推出哪一项业务。<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">4.因为资源已成为竞争的主要要素，必须明确应该把重点放在哪个发展机会上。<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">5.因为新技术的不断涌现，必须回答怎样使增长持续下去。</section></section></blockquote><p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">对这5个问题的回答，是企业领导者找出价值增长来源的关键点。对这些问题的关注会使企业将精力集中到价值的来源上，或者可以这样理解：对于增长驱动、竞争区域和方法的关注，对于业务选择的判断，对于重点发展机会的关注以及对于持续增长要素的关注，可以使企业能够不断地回归到增长驱动因素上，不至于浪费资源；能够有效地使企业所有的努力都遵循企业价值增长的方向。 <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">但是我们的很多企业并没有做到这一点。绝大部分企业认为规模和市场份额是最值得关注的，这样的看法我不反对，但是今天所有的条件都改变了，同档次产品的供需状况已发生较大改变，生产低档产品和以加工为主的企业面临着非常大的冲击。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">随着中国市场经济逐步完善和竞争日趋激烈，中国企业在创造可持续增长方面也面临着更加巨大的挑战。如果我们的企业和企业领导者不能够像全球领先企业的领导者那样去思考问题，去关注企业价值增长的关键点，那么我们的企业就会很快被淘汰。企业需要改变自己的增长模式，企业领导者需要改变自己的思维方式，需要以价值增长的逻辑来看待环境、变化和竞争。<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"><span style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(145, 109, 172); font-size: 18px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">2<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"><span style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(145, 109, 172); font-size: 18px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">价值增长的两个关键问题<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"><span style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(145, 109, 172); font-size: 18px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">在哪增长和如何增长<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">一旦我们确信价值增长是必须实现的，那么我们就需要回答两个关键性的问题：在哪增长和如何增长。这两个关键问题的回答并不是什么新的理论，20世纪80年代就有很多学者、企业开始关注、研究以及进行实践。<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">1.在哪增长<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">对于一个企业来说，它可以处在市场上任何一个位置，而它也可以通过四个角度来改变它的企业市场位置，即通过市场拓展、多元化扩张、增加市场份额以及与自身能力相关的扩张。但这4个角度还只是企业在市场方面努力的外化表象，而构成这四个角度的纬度是市场区域和企业自身的产品及服务。因此，我们可以概括为，如果要回答「在哪里增长」这个问题，只需要分析市场区域和企业自身的产品及服务。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">对于市场区域来说，要决定是进入新的区域还是仍维持在现有的区域，企业需要回答这样一些问题：<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <blockquote style="margin: 1em 0px; padding: 4px 0px 0px 10px; text-align: justify; color: rgba(0, 0, 0, 0.498); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; white-space: normal; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-source-title="" data-content-utf8-length="46" data-author-name="" data-url="" data-type="2"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第一，应该把重点放在现有的哪个市场；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第二，是否应该考虑进军新的市场；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第三，应从哪个地区开始。</section></section></blockquote><p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">这些看起来简单的问题，却需要我们持续认真地回答。<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">对于企业自身的产品和服务来说，也要回答两个问题：<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <blockquote style="margin: 1em 0px; padding: 4px 0px 0px 10px; text-align: justify; color: rgba(0, 0, 0, 0.498); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; white-space: normal; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-source-title="" data-content-utf8-length="43" data-author-name="" data-url="" data-type="2"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第一，是否应该坚持主营业务；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第二，应该如何综合平衡在各个不同产品组合上的经营管理力度。</section></section></blockquote><p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">在第一个问题上，我们不会有太多的疑问，而第二个问题则是非常关键的问题。我所观察到的中国企业在这个问题上是有很多困难的，因为无法平衡，企业就出现了随着行情变化而变化的状况。企业无法自己控制自己的节奏，就会使外部因素仍然是影响企业变化的关键因素。如果可以平衡各个产品组合的管理力度，企业就可以满足各个细分市场对于企业提出的个性化要求，增长就会出现。<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">2.如何增长<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">企业如果需要增长，有四种方法：合并收购、战略联盟、自我完善和有机发展，但这些方法并不是如何增长的根本所在。对于企业来说，解决增长来源的根本是两个问题：第一，资源从何而来；第二，经营的重点是什么。 <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">资源的来源从外部来看是联盟或者并购，从内部来看是自力更生，所以企业如果想增加资源，必须回答这四个问题：<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <blockquote style="margin: 1em 0px; padding: 4px 0px 0px 10px; text-align: justify; color: rgba(0, 0, 0, 0.498); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; white-space: normal; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-source-title="" data-content-utf8-length="76" data-author-name="" data-url="" data-type="2"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第一，公司是否应靠自身力量发展技术；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第二，公司是否应考虑以合资企业的方式进入；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第三，谁是最有吸引力的收购对象；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第四，公司是否应考虑与一个国际性集团结盟。</section></section></blockquote><p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">根据这四个问题的不同回答，企业自身做出选择进而得到增长所需要的资源。<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">一个企业经营重点的选择决定企业增长方式的合理性。对于外向型的企业，经营重点应该是以市场为导向，以客户为中心；对于内向型的企业，经营的重点则应该是以技术为主，以成本为重。这两个方向能否做到又取决于两种能力：<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <blockquote style="margin: 1em 0px; padding: 4px 0px 0px 10px; text-align: justify; color: rgba(0, 0, 0, 0.498); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; border-left-color: rgb(219, 219, 219); border-left-width: 3px; border-left-style: solid; white-space: normal; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;" data-source-title="" data-content-utf8-length="47" data-author-name="" data-url="" data-type="2"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word;"><p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第一，使公司的产品在市场上独树一帜的能力；<p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;"> <p style="margin: 0px 10px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); line-height: 1.75em; letter-spacing: 1px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; min-height: 1em; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">第二，使技术成为促进发展的原动力而不是从动力的能力。</section></section></blockquote><p style="margin: 0px; padding: 0px; text-align: justify; color: rgb(51, 51, 51); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">解决了以上这些问题，企业就解决了如何增长的问题。对于如何增长，其实并没有我们想象的那么困难。因为归结起来，企业只需要明确两个问题——资源的来源和经营重点。<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"><span style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(145, 109, 172); font-size: 18px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">3<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: center; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"><span style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(145, 109, 172); font-size: 18px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word; max-inline-size: 100%;">增长就是回归到价值本身<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">多年以来，如何评价企业的经营，一直是一个不断争论的话题。多数人最终还是认为用经济指标能够真实、客观地反应企业的经营情况。如果是从某一个角度来评价，我也同意这个观点，包括后来很多人开始用平衡计分卡来评价，我也认为是可以的，但问题的关键其实不在于用什么方法和指标来评价企业的经营状况，而在于由这些经济指标获得的企业增长的深层次原因是什么。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">如果我们可以寻找到这些深层次的驱动因素，我们就可以寻找到企业真正的增长来源。在科尔尼管理咨询公司的研究以及后续一些学者的研究中，将此过程称为「发现现有业务关键价值驱动因素的过程」，我自己也非常同意这个说法。<p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">表层的营运指标和财务指标都不是市场的真实因素，也仅仅是体现了战略规划所应提出的目标，企业应该进一步寻找能够驱动业务实现的真正因素，这个努力就是业务的价值驱动因素分析，比如产品概念的吸引力及独特性、渠道伙伴的选择、品牌实现溢价的能力等战略规划的核心内容，企业需要去回答怎么去做好这些核心内容。<p style="margin: 0px; padding: 0px; outline: 0px !important; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 0.54px; clear: both; font-family: 微软雅黑, "Microsoft YaHei", Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 400; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;"> <p style="font: 400 16px/1.75em 微软雅黑, "Microsoft YaHei", Arial, sans-serif; margin: 0px 10px; padding: 0px; outline: 0px !important; text-align: justify; color: rgb(0, 0, 0); text-transform: none; text-indent: 0px; letter-spacing: 1px; clear: both; word-spacing: 0px; white-space: normal; min-height: 1em; max-width: 100%; box-sizing: border-box !important; orphans: 2; widows: 1; font-size-adjust: none; font-stretch: normal; background-color: rgb(255, 255, 255); overflow-wrap: break-word; -webkit-text-stroke-width: 0px; text-decoration-style: initial; text-decoration-color: initial; max-inline-size: 100%;">价值增长的理论和观点并不是全新的研究成果，但是如何在今天的经营中改变经营思路，走到价值增长的正确道路上，确实是我们必须重新思考的。如果不能寻找到价值增长的方法，就没法应对未来的挑战。（本文完）

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